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Research papers

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
September 10, 2014
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Citation

Oshima and Wacker (2014a, September 10). Human beans. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-beans-8342


Videos

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
June 15, 2014
×

Citation

Oshima and Wacker (2014a, June 15). Human beans. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-beans